Consumers today have many choices on where they can spend their money – on-line, mobile, retail, boutique, superstore.  They can choose to pay in money, plastic and even bitcoin.  Despite these many different options,  oust consumer tend to be creatures of habit.  When given the choice we tend to take the most convenient and rewarding option available to us at the time.

In today’s digital and mobile world, we leave crumbs of our behaviors and it is through analysis that we can start to find patterns.  With the help of many data provide rs and the internet we can better underand the channels in which consumers shop for different occasions and with whom.  How often, how much and what their experience was like are all traceable data points that can help us understand the options the consumers have and the patterns that emerge.

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